The creation of KNEAD is an extension of Paul’s deep passion for baking. From his early beginnings working in his father’s bakery to his fame as a judge on one of the nation’s favourite television shows, Paul has loved and championed baking for as long as he can remember.
KNEAD is a welcome addition to the food on-the-go scene in Euston. KNEAD is open everyday for breakfast, serving hand crafted barista coffee and Paul’s breakfast favourites such as the bacon butty “just like mum makes”. At lunchtime the menu focuses on great British classics such as hearty handmade pies, mash and gravy, sausage rolls and deli sandwiches. It wouldn’t be Paul Hollywood without a selection of delicious freshly baked pastries and cakes. The store has been designed with all occasions in mind and boasts indoor seating, free Wi-Fi and mobile charging points, perfect for customers on the go or for those with time to spare.
Adding to the atmosphere, customers are able to watch their food being prepared and cooked live in the open plan kitchen and are able to choose exactly which freshly baked roll or piece of crispy bacon they’d like in their sandwich.
Speaking about KNEAD, Paul Hollywood said; “KNEAD has been a project I’ve been working on for some time and I can’t wait for you to come and experience what we’ve created. We have worked really hard to give our customers something different, making sure we use the best possible ingredients and give customers the greatest service. Just wait until you taste the difference in my bacon butties and sausage roll!